Performance & growth marketing · GCC

I help GCC businesses turn marketing spend into measurable revenue.

Ten years running paid media, SEO and ecommerce growth across the UAE, Saudi Arabia and Bahrain, for hospitality, real estate, ecommerce and fintech brands that need the number to move, not just the impressions.

Book a strategy call See the hospitality playbook

10+ yrsGCC digital & ecommerce

$0→$100kmonthly gross, one brand

-60%app install cost reduced

20+marketers hired & trained

Channels and platforms I run at scale

Google AdsMetaTikTokSnapchatLinkedInGA4SEOASOKlaviyoShopify

What I do

Full-funnel marketing, owned end to end

Strategy and execution in the same pair of hands. No handoff between the person who plans and the people who run it.

Performance marketing

Google, Meta, TikTok, Snapchat and LinkedIn ads run against ROAS and cost per acquisition, with rigorous A/B testing, not vanity reach.

SEO & ASO

English and Arabic search visibility, technical SEO, topical authority and app store optimisation that compounds instead of renting traffic.

Social & content

Content calendars, creator collaboration and channel strategy that build brand while feeding the performance funnel.

Ecommerce growth

Conversion rate optimisation, lifecycle CRM, first-party data and the full path from ad click to repeat purchase.

Analytics & attribution

GA4, event tracking and honest attribution so budget follows what actually drives revenue, not the last click that took credit.

Growth strategy & audits

Channel mix audits, market entry and the marketing operating plan for teams that need direction before spend.

Industries

Verticals I know from the inside

Not a generalist spreading thin. These are the sectors where I have run real budgets and moved real P&Ls in this region.

Live cluster

Hospitality & hotels

Demand recovery, OTA commission reduction and direct booking strategy for GCC hotels, built on 2026 market data.

Explore the hub →

Proven

Tourism & travel

Destination and travel-sector growth, including inbound and outbound demand for a regional eSIM platform.

View tourism work →

Proven

Real estate

Lead generation for property developers and brokers across Europe, the UAE, KSA, India and Pakistan.

View real estate work →

Featured insights

Deep, data-led playbooks

Long-form analysis built from named sources and real arithmetic. The kind of work that shows how I think before you ever hire me.

Hospitality · Demand How to increase hotel occupancy in Dubai: the 2026 GCC recovery playbook UAE occupancy fell 27.7 points in H1 2026 and Dubai dropped from 84.7% to roughly 33% in a single month. Demand did not disappear, it redistributed. This is how to find it. Makkah RevPAR grew 4.7% while Riyadh fell 18.3% Read the playbook → Hospitality · Distribution How to reduce OTA commission: the 2026 direct booking playbook for GCC hotels Around 63% of Gulf hotels are undercut on their own websites while paying 15% to 25% commission. Europe killed rate parity. The Gulf did not. Here is what still works. Roughly AED 615,000 a year retained on a 180-room hotel Read the playbook →

10+years running GCC digital and ecommerce marketing

$100kmonthly gross sales built from zero on one brand

60%reduction in app install cost on the same programme

5×employee of the month for advertising and planning

How we work

From audit to compounding growth

Audit

Channel mix, true acquisition cost and the funnel leaks. We find where the recoverable revenue actually sits.

Strategy

A prioritised plan tied to your P&L, not a deck of best practices. Clear targets, clear owners.

Execute

Campaigns, SEO, CRO and tracking built and shipped. The same hands that planned it run it.

Compound

First-party data and owned audiences that make every next quarter cheaper to grow than the last.

Let’s talk

Tell me the number you need to move.

Whether it is occupancy, ROAS, direct bookings or blended acquisition cost, send me where you are today and I will tell you where the recoverable growth is.

Book a strategy call

Or email directly: salmangul@hotmail.com