Tag: hotel distribution

Salman Gul > Insights > hotel distribution
Google Hotel Ads and Metasearch: The GCC Setup Guide

Google Hotel Ads and Metasearch: The GCC Setup Guide (2026)

Posted on by Salman Gul
When a traveller types your hotel's name into Google, a booking module appears with dates, prices and a list of places to book: Booking.com, Expedia, and, if you have set it up correctly, your own website at your own rate....Read More
Chart comparing what a hotel keeps from an OTA booking versus a direct booking on a 1000 dirham reservation

How to Reduce OTA Commission: The 2026 Direct Booking Playbook for GCC Hotels

Posted on by Salman Gul
Here is the number that should end the debate in your next commercial meeting: roughly 63% of hotel properties across the Gulf are currently displaying a higher rate on their own website than a traveller can find on an OTA....Read More