Tag: ecommerce

Salman Gul > Insights > ecommerce
How to Market Beauty for Ramadan and Peak Seasons in the GCC (2026)

How to Market Beauty for Ramadan and Peak Seasons in the GCC (2026)

Posted on by Salman Gul
In Saudi Arabia alone, Ramadan-to-Eid cycle spending reached an estimated SAR 65 billion in 2026, up 18% year on year, with the Eidiyah gift market worth SAR 4.5 billion on its own. Beauty demand in the GCC is intensely seasonal,...Read More
How to Build Beauty Customer Retention, CRM and Loyalty in the GCC (2026)

How to Build Beauty Customer Retention, CRM and Loyalty in the GCC (2026)

Posted on by Salman Gul
Beauty is one of the few categories where the product literally runs out, and that single fact makes retention, not acquisition, the place where GCC beauty profit is actually made. Skincare, makeup and haircare all replenish on predictable cycles, average...Read More
How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

Posted on by Salman Gul
A UAE beauty brand can post a 6x return on ad spend and still be quietly unprofitable, if three-quarters of those customers never buy again. That single insight captures why beauty ecommerce in the GCC is won on a full-funnel...Read More
How to Sell Skincare Online in the GCC

How to Sell Skincare Online in the GCC: Ecommerce and D2C (2026)

Posted on by Salman Gul
Skincare is the single largest beauty category in the GCC and among the fastest-growing, and in 2026 it is being reshaped by ingredient-literate consumers, K-beauty science, AI diagnostics and subscription replenishment. Gulf shoppers are shifting from colour to care, from...Read More
How to Launch a Beauty Brand in Saudi Arabia and the UAE

How to Launch a Beauty Brand in Saudi Arabia and the UAE (2026)

Posted on by Salman Gul
In November 2025, e.l.f. Beauty entered the GCC through Sephora after the region became the single most-requested market it did not yet serve, with social mentions up 38% before a store had opened. That is the modern GCC beauty launch...Read More
Beauty and Cosmetics Marketing in the GCC

Beauty and Cosmetics Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC beauty & cosmetics marketing Digital, ecommerce & performance marketing for beauty and cosmetics brands in the GCC The market data, the consumer and the digital playbook for one of the fastest-growing, most socially-driven beauty markets on earth, written by...Read More
How Arabic Checkout Converts in the Gulf

How Arabic Checkout Affects Conversion, Payment Confidence and Support (2026)

Posted on by Salman Gul
Offering a fully Arabic checkout is not a translation task, it is a conversion, payment-confidence and support decision, and getting it wrong quietly costs sales at the exact moment the customer was ready to pay. For a store serving both...Read More
Retail Marketing and Sales in the GCC - UAE, Saudi Arabia and the Gulf

Retail Marketing and Sales in the GCC

Posted on by Salman Gul
GCC retail marketing & sales Digital, ecommerce and performance marketing for retail in the GCC The market data, the omnichannel shift, and the digital playbook for one of the world's fastest-growing retail regions, written by a marketer who has spent...Read More
Perfume and fragrance marketing in the GCC, hub cover

Perfume and Fragrance Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC perfume & fragrance marketing Digital & ecommerce marketing for perfume and fragrance brands in the GCC The market data, the consumer, and the digital playbook for one of the world's most fragrance-obsessed regions, written by a marketer who has...Read More
Social Commerce and WhatsApp Commerce in the Middle East

Social Commerce and WhatsApp Commerce in the Middle East (2026)

Posted on by Salman Gul
Social commerce in the UAE is growing at 18.5% a year, well above the 11% growth in social ad spend, over 40% of Gen Z and Millennials now discover products on social rather than Google, and WhatsApp reaches 95% of...Read More