Category: Real Estate

Salman Gul > Insights > Real Estate

Reddit for Real Estate in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

When someone is deciding whether to move to Dubai, which area to rent in, or whether it is worth buying property in the GCC, one of the first places they go is Reddit, where relocation threads, area comparisons and honest...Read More

Mailchimp for Real Estate Agencies in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Real estate is a long, considered purchase, which means most of an agency's leads are not ready to transact today, and the agencies that win are the ones that stay in front of those leads patiently until they are ready,...Read More

Real Estate Marketing Analytics and Attribution in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

A single GCC property deal can be worth hundreds of thousands of dollars in commission, yet most real estate marketing is measured on lead volume and cost per lead alone, which means developers and brokerages routinely pour budget into the...Read More

How to Run LinkedIn Ads for Real Estate in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

The people who buy a floor of offices, fund a tower, or place a client's portfolio into Gulf property are not scrolling for entertainment, they are professionals with titles, companies and mandates, and LinkedIn is the one channel that reaches...Read More

How to Run Meta Ads for Real Estate in the GCC

Posted on August 15, 2026 by Salman Gul

Real estate is one of the biggest advertisers on Meta in the Gulf, and for good reason: property is visual, aspirational and high-value, and Meta reaches active and passive buyers and investors at scale where they scroll. But real estate...Read More

How to Run Google Ads for Real Estate in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Real estate is the most expensive keyword auction in the Gulf. A single click on a term like "apartments for sale in Dubai" can cost anywhere from AED 15 to 45 or more, because every developer, broker and portal is...Read More

Facebook Targeting for Dubai Property Buyers

How to Reach Pakistani and Indian Buyers on Facebook: A Dubai Property Targeting Guide (2026)

Posted on August 13, 2026August 13, 2026 by Salman Gul

For South Asian buyers of Dubai property, Facebook and Instagram are not one channel among many, they are the volume engine. India has the largest Facebook user base of any country on earth, Pakistan is among the largest, and the...Read More

How to Market Dubai Property to Indian Investors (2026)

Posted on August 13, 2026August 13, 2026 by Salman Gul

Indian nationals are the single largest foreign buyer group in Dubai real estate, accounting for roughly one in five foreign transactions and, by one property-consultancy compilation, deploying around AED 20.4 billion into Dubai property across an 18-month window. That makes...Read More