Tag: performance marketing

Salman Gul > Insights > performance marketing
How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

Posted on by Salman Gul
A UAE beauty brand can post a 6x return on ad spend and still be quietly unprofitable, if three-quarters of those customers never buy again. That single insight captures why beauty ecommerce in the GCC is won on a full-funnel...Read More
How to Do Influencer and Creator Marketing for GCC Beauty (2026)

How to Do Influencer and Creator Marketing for GCC Beauty (2026)

Posted on by Salman Gul
In the GCC, 60% of consumers say they have bought a product based solely on an influencer's recommendation, and creators are not a campaign line item, they are the primary discovery and trust engine for beauty. The regional influencer market...Read More
How to Market Makeup to GCC Gen Z on TikTok

How to Market Makeup to GCC Gen Z on TikTok and Social (2026)

Posted on by Salman Gul
In the GCC, makeup is discovered, decided and increasingly bought on social, and for the Gen Z audience that drives colour cosmetics, TikTok is now the front door, the fitting room and the till at once. Colour cosmetics is the...Read More
Beauty and Cosmetics Marketing in the GCC

Beauty and Cosmetics Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC beauty & cosmetics marketing Digital, ecommerce & performance marketing for beauty and cosmetics brands in the GCC The market data, the consumer and the digital playbook for one of the fastest-growing, most socially-driven beauty markets on earth, written by...Read More
How to Choose a GCC Performance Agency

How to Choose a GCC Performance Marketing Agency for noon, Amazon and Meta (2026)

Posted on by Salman Gul
The hardest thing about hiring a performance agency for a GCC-market brand is not finding one that runs Meta ads, it is finding one that can run noon, Amazon and paid media as a single connected system. Most agencies do...Read More
Performance Marketing for GCC Restaurant and QSR Brands (2026)

Performance Marketing for GCC Restaurant and QSR Brands (2026)

Posted on by Salman Gul
Restaurants and food brands earn some of the lowest cost-per-click rates on Meta anywhere in digital advertising, as little as $0.72 to $0.85 against a $1.72 cross-industry average, and food content pulls a 25.47% hook rate on UGC video, one...Read More
Performance Marketing for GCC Retail Brands

Performance Marketing for GCC Retail Brands (2026)

Posted on by Salman Gul
A UAE retailer hitting 6x ROAS on Meta looks like a winner, until you learn 75% of those customers never buy again, which turns that 6x into brutal single-transaction economics. Performance marketing for GCC retail brands is not about spending...Read More
Retail Marketing and Sales in the GCC - UAE, Saudi Arabia and the Gulf

Retail Marketing and Sales in the GCC

Posted on by Salman Gul
GCC retail marketing & sales Digital, ecommerce and performance marketing for retail in the GCC The market data, the omnichannel shift, and the digital playbook for one of the world's fastest-growing retail regions, written by a marketer who has spent...Read More
Performance Marketing and Paid Media for Airlines

Performance Marketing and Paid Media for Airlines (2026)

Posted on by Salman Gul
Performance marketing is the accountable engine of airline growth: paid search, paid social, programmatic, metasearch and retargeting that reach and convert the right traveler and are measured to the bottom line. Unlike brand advertising judged on awareness, performance marketing is...Read More