Tag: Saudi Arabia

Salman Gul > Insights > Saudi Arabia
How to Win with Halal and Clean Beauty in the Gulf (2026)

How to Win with Halal and Clean Beauty in the Gulf (2026)

Posted on by Salman Gul
In the GCC, halal and clean credentials have moved from a niche selling point to a baseline trust signal, and the regional halal cosmetics market alone is projected to grow from $6.4 billion in 2024 to $26.0 billion by 2033....Read More
How to Launch a Beauty Brand in Saudi Arabia and the UAE

How to Launch a Beauty Brand in Saudi Arabia and the UAE (2026)

Posted on by Salman Gul
In November 2025, e.l.f. Beauty entered the GCC through Sephora after the region became the single most-requested market it did not yet serve, with social mentions up 38% before a store had opened. That is the modern GCC beauty launch...Read More
Beauty and Cosmetics Marketing in the GCC

Beauty and Cosmetics Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC beauty & cosmetics marketing Digital, ecommerce & performance marketing for beauty and cosmetics brands in the GCC The market data, the consumer and the digital playbook for one of the fastest-growing, most socially-driven beauty markets on earth, written by...Read More
How Arabic Checkout Converts in the Gulf

How Arabic Checkout Affects Conversion, Payment Confidence and Support (2026)

Posted on by Salman Gul
Offering a fully Arabic checkout is not a translation task, it is a conversion, payment-confidence and support decision, and getting it wrong quietly costs sales at the exact moment the customer was ready to pay. For a store serving both...Read More
The GCC Fragrance Consumer: Culture, Oud and the Luxury Mindset

The GCC Fragrance Consumer: Culture, Oud and the Luxury Mindset (2026)

Posted on by Salman Gul
Gulf consumers apply fragrance two to four times a day, the UAE holds the highest per-capita fragrance spend in the world, and luxury scents command roughly 80.8% of the GCC market while growing faster than mass. But the single most...Read More
Perfume and fragrance marketing in the GCC, hub cover

Perfume and Fragrance Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC perfume & fragrance marketing Digital & ecommerce marketing for perfume and fragrance brands in the GCC The market data, the consumer, and the digital playbook for one of the world's most fragrance-obsessed regions, written by a marketer who has...Read More
Social Commerce and WhatsApp Commerce in the Middle East

Social Commerce and WhatsApp Commerce in the Middle East (2026)

Posted on by Salman Gul
Social commerce in the UAE is growing at 18.5% a year, well above the 11% growth in social ad spend, over 40% of Gen Z and Millennials now discover products on social rather than Google, and WhatsApp reaches 95% of...Read More