Insights

F&B Loyalty, CRM and Retention in the GCC (2026)

F&B Loyalty, CRM and Retention in the GCC (2026)

Acquiring a new restaurant guest costs five to seven times more than retaining an existing one, automated retention programs deliver three to five times the ROI of constant acquisition spend, and the UAE's loyalty programme market alone is worth USD...Read More
Cloud Kitchens and Delivery-Only Brands: The Marketing Playbook (2026)

Cloud Kitchens and Delivery-Only Brands: The Marketing Playbook (2026)

Kitopi, founded in Dubai in 2018, has raised more than USD 800 million, reached unicorn status in 2021 at a valuation of roughly USD 1.5 billion, and now manages over 200 kitchens serving more than 100 brands across seven GCC...Read More
Performance Marketing for GCC Restaurant and QSR Brands (2026)

Performance Marketing for GCC Restaurant and QSR Brands (2026)

Restaurants and food brands earn some of the lowest cost-per-click rates on Meta anywhere in digital advertising, as little as $0.72 to $0.85 against a $1.72 cross-industry average, and food content pulls a 25.47% hook rate on UGC video, one...Read More
Quick Commerce Marketing: Winning the 15-Minute Delivery Moment (2026)

Quick Commerce Marketing: Winning the 15-Minute Delivery Moment (2026)

A brand's own Instagram story or WhatsApp broadcast telling existing customers "now on Talabat, delivered in 15 minutes" converts at three to five times the rate of cold in-app discovery. Sponsored search listings inside delivery apps intercept a hungry customer...Read More
The GCC Food and Beverage Market: Fast Food Giants and Quick Commerce (2026)

The GCC Food and Beverage Market: Fast Food Giants and Quick Commerce (2026)

Quick service restaurants hold the largest share of GCC foodservice, chained outlets are expanding at nearly triple the rate of independents, and delivery is growing faster than any other service type at a 13.78% CAGR. Talabat alone reported a Q2...Read More
Food and Beverage Marketing in the GCC - Fast Food and Quick Commerce

Food and Beverage Marketing in the GCC

GCC food & beverage marketing Digital, quick commerce and performance marketing for food and beverage brands in the GCC The market data, the fast food giants, and the digital playbook for one of the world's fastest-growing foodservice regions, where quick...Read More
Retail Data, POS Analytics and AI Personalisation

Retail Data, POS Analytics and AI Personalisation (2026)

Over 70% of UAE retailers already use AI to analyse customer data and personalise offers, lifting sales by up to 15%, while predictive analytics cuts stock surplus and loss by 20-40%. Retail data, POS analytics and AI personalisation are no...Read More
Retail SEO and Local Search in Arabic and English

Retail SEO and Local Search in Arabic and English (2026)

In the GCC, a retailer that only exists in English is invisible to Arabic-language AI search and abandons a huge share of demand, while one that ignores its Google Business Profile simply never appears in the Map Pack where local...Read More
Experiential and Mall Marketing: Stores as Destinations

Experiential and Mall Marketing: Stores as Destinations (2026)

In Saudi Arabia's malls, the prime experiential destinations sit at just 2.1% vacancy while secondary stock runs near 10%, a gap that tells you exactly where retail demand has gone: to places that offer an experience, not just a transaction....Read More
Retail Loyalty, CRM and Customer Retention in the GCC

Retail Loyalty, CRM and Customer Retention in the GCC (2026)

Raising customer retention by just 5% can lift profits anywhere from 25% to 95%, and yet most GCC retailers still pour budget into acquisition that costs five to seven times more than keeping the customers they already have. Loyalty and...Read More