Tag: D2C

Salman Gul > Insights > D2C
How to Sell Skincare Online in the GCC

How to Sell Skincare Online in the GCC: Ecommerce and D2C (2026)

Posted on by Salman Gul
Skincare is the single largest beauty category in the GCC and among the fastest-growing, and in 2026 it is being reshaped by ingredient-literate consumers, K-beauty science, AI diagnostics and subscription replenishment. Gulf shoppers are shifting from colour to care, from...Read More
How to Launch a Beauty Brand in Saudi Arabia and the UAE

How to Launch a Beauty Brand in Saudi Arabia and the UAE (2026)

Posted on by Salman Gul
In November 2025, e.l.f. Beauty entered the GCC through Sephora after the region became the single most-requested market it did not yet serve, with social mentions up 38% before a store had opened. That is the modern GCC beauty launch...Read More
Digital marketing for ecommerce in the UAE and GCC, hub cover

Ecommerce Marketing in the UAE and GCC: The Complete Guide

Posted on by Salman Gul
UAE & GCC ecommerce marketing Ecommerce marketing in the UAE, built to sell The complete playbook for ecommerce marketing across the UAE and GCC: performance marketing, marketing automation, SEO, paid social, retention and marketplace growth, built on real 2026 data...Read More