Tag: GEO

Salman Gul > Insights > GEO
Generative Engine Optimisation: Getting Recommended by AI Search (2026)

Generative Engine Optimisation: Getting Recommended by AI Search (2026)

Posted on by Salman Gul
Peer-reviewed research presented at KDD 2024 found that structuring content correctly lifts AI citation rates by up to 40%, with including direct quotations adding 41%, verifiable statistics adding 32%, and inline citations adding 30%. Yet the platforms behave nothing alike,...Read More
F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

Posted on by Salman Gul
Restaurants with a fully optimised Google Business Profile receive 42% more direction requests and 35% more website clicks than incomplete profiles, structured schema markup can lift click-through rates by up to 30%, and 22% of consumers have already used an...Read More
Retail SEO and Local Search in Arabic and English

Retail SEO and Local Search in Arabic and English (2026)

Posted on by Salman Gul
In the GCC, a retailer that only exists in English is invisible to Arabic-language AI search and abandons a huge share of demand, while one that ignores its Google Business Profile simply never appears in the Map Pack where local...Read More
Fragrance SEO and Content in Arabic and English

Fragrance SEO and Content in Arabic and English (2026)

Posted on by Salman Gul
Arabic accounts for 54% of Google searches in the UAE, yet Arabic content quality and volume lag far behind English, which means Arabic fragrance SEO offers faster rankings, lower cost-per-click and longer-lasting results than almost any other digital investment. And...Read More
Airline SEO in Arabic and English

Airline SEO in Arabic and English (2026)

Posted on by Salman Gul
For a GCC airline, search is where a huge share of high-intent travel demand begins, and capturing it requires SEO done properly in two languages. Arabic and English are distinct search markets, with different keywords, intent, phrasing and, in Arabic's...Read More