Tag: aviation

Salman Gul > Insights > aviation

Route Demand Generation and Seasonal Fare Campaigns (2026)

Posted on by Salman Gul
A new city-pair route has roughly eight weeks to seed search demand before its first flight, yet most airline marketing teams treat the route page as an afterthought rather than the single most important asset of the launch window. Meanwhile...Read More

Performance Marketing and Paid Media for Airlines (2026)

Posted on by Salman Gul
Airline booking windows have compressed from 30 to 45 days before the pandemic to just 15 to 25 days in 2026, last-minute bookings now make up 30 to 35% of all reservations, and rising auction pressure plus AI-driven search mean...Read More

Metasearch, OTA and NDC Distribution for Airlines (2026)

Posted on by Salman Gul
One in three global flight search sessions now happens on metasearch, the legacy GDS charges airlines a distribution fee on every booking while giving them almost no visibility into the shopper, and some airlines now release their lowest fares exclusively...Read More

Loyalty and Frequent-Flyer CRM for Airlines (2026)

Posted on by Salman Gul
Delta's SkyMiles loyalty programme was valued at $31.7 billion in 2026, and across the industry frequent-flyer schemes are now increasingly worth more than the airlines' ticket sales, so much so that during the COVID crisis carriers raised billions of dollars...Read More

Ancillary Revenue and Airline Merchandising (2026)

Posted on by Salman Gul
Airline ancillary and other revenues are projected to reach about $145 billion in 2026, nearly 14% of all airline revenue, and for some carriers ancillaries now out-earn the flights themselves. But the real shift is not that airlines sell more...Read More

Direct Booking and Airline Website Conversion (2026)

Posted on by Salman Gul
Airline booking abandonment still hovers near 90%, the highest of almost any ecommerce category, 63% of travel bookings now happen on mobile, and a 0.1-second improvement in mobile load speed has been linked to a 10.1% increase in travel booking...Read More

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on by Salman Gul
The global airline ancillary market is worth around $164 billion in 2026, five airlines already earn more than half their total revenue from ancillaries rather than fares, and Saudi Arabia's Riyadh Air launched in 2026 with a more complete modern-retailing...Read More
Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More