Tag: retail marketing

Salman Gul > Insights > retail marketing
Experiential and Mall Marketing: Stores as Destinations

Experiential and Mall Marketing: Stores as Destinations (2026)

Posted on by Salman Gul
Dubai Summer Surprises generated a 110% increase in average spending across a single summer campaign, the Dubai Shopping Festival's 30th edition awarded over Dh50 million in prizes to 1,115 winners across 3,800 retail outlets, and Riyadh's retail supply is growing...Read More
Retail Loyalty, CRM and Customer Retention in the GCC

Retail Loyalty, CRM and Customer Retention in the GCC (2026)

Posted on by Salman Gul
A 5% increase in customer retention lifts profit by 25 to 95%, loyal customers act as brand advocates who reduce acquisition costs, and in fashion specifically 60% of shoppers prefer a simple points-for-vouchers system while tiered programs like Sephora's Beauty...Read More
The GCC Retail Landscape: From Malls to Omnichannel

The GCC Retail Landscape: From Malls to Omnichannel (2026)

Posted on by Salman Gul
The GCC accounts for 62.64% of the entire MENA retail market, hypermarkets and supermarkets alone still hold 30.94% of retail revenue even as ecommerce accelerates, and Saudi Arabia and the UAE together will control 77.7% of GCC retail sales by...Read More
Retail Marketing and Sales in the GCC - UAE, Saudi Arabia and the Gulf

Retail Marketing and Sales in the GCC

Posted on by Salman Gul
GCC retail marketing & sales Digital, ecommerce and performance marketing for retail in the GCC The market data, the omnichannel shift, and the digital playbook for one of the world's fastest-growing retail regions, written by a marketer who has spent...Read More