Tag: GCC F&B

Salman Gul > Insights > GCC F&B
Social, Influencer and Food Content Marketing in the GCC (2026)

Social, Influencer and Food Content Marketing in the GCC (2026)

Posted on by Salman Gul
Saudi Arabia and the UAE have the highest TikTok reach of any countries in the world, at 154% and 135% of the adult population respectively, counting multiple accounts per person. Between 70 and 82% of UAE diners use social media,...Read More
F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

F&B SEO and Local Search: Getting Found and Getting Delivered (2026)

Posted on by Salman Gul
Restaurants with a fully optimised Google Business Profile receive 42% more direction requests and 35% more website clicks than incomplete profiles, structured schema markup can lift click-through rates by up to 30%, and 22% of consumers have already used an...Read More
Ramadan and Seasonal F&B Marketing Campaigns in the GCC (2026)

Ramadan and Seasonal F&B Marketing Campaigns in the GCC (2026)

Posted on by Salman Gul
57% of UAE residents plan to increase spending on dining out and food delivery during Ramadan, 41% of Saudi consumers expect to spend more on food and beverages, and more than 48% of all daily movement in the GCC during...Read More
F&B Loyalty, CRM and Retention in the GCC (2026)

F&B Loyalty, CRM and Retention in the GCC (2026)

Posted on by Salman Gul
Acquiring a new restaurant guest costs five to seven times more than retaining an existing one, automated retention programs deliver three to five times the ROI of constant acquisition spend, and the UAE's loyalty programme market alone is worth USD...Read More
Cloud Kitchens and Delivery-Only Brands: The Marketing Playbook (2026)

Cloud Kitchens and Delivery-Only Brands: The Marketing Playbook (2026)

Posted on by Salman Gul
Kitopi, founded in Dubai in 2018, has raised more than USD 800 million, reached unicorn status in 2021 at a valuation of roughly USD 1.5 billion, and now manages over 200 kitchens serving more than 100 brands across seven GCC...Read More
Performance Marketing for GCC Restaurant and QSR Brands (2026)

Performance Marketing for GCC Restaurant and QSR Brands (2026)

Posted on by Salman Gul
Restaurants and food brands earn some of the lowest cost-per-click rates on Meta anywhere in digital advertising, as little as $0.72 to $0.85 against a $1.72 cross-industry average, and food content pulls a 25.47% hook rate on UGC video, one...Read More
Quick Commerce Marketing: Winning the 15-Minute Delivery Moment (2026)

Quick Commerce Marketing: Winning the 15-Minute Delivery Moment (2026)

Posted on by Salman Gul
A brand's own Instagram story or WhatsApp broadcast telling existing customers "now on Talabat, delivered in 15 minutes" converts at three to five times the rate of cold in-app discovery. Sponsored search listings inside delivery apps intercept a hungry customer...Read More
Food and Beverage Marketing in the GCC - Fast Food and Quick Commerce

Food and Beverage Marketing in the GCC

Posted on by Salman Gul
GCC food & beverage marketing Digital, quick commerce and performance marketing for food and beverage brands in the GCC The market data, the fast food giants, and the digital playbook for one of the world's fastest-growing foodservice regions, where quick...Read More