Tag: travel marketing

Salman Gul > Insights > travel marketing

Inbound vs Outbound Travel Marketing in the GCC (2026)

Posted on by Salman Gul
The GCC outbound tourism market is worth around $88.5 billion in 2026 and growing at 8.1% a year toward $152 billion by 2033, while the region is simultaneously the fastest-growing inbound destination in the world. These are two entirely different...Read More

Travel Content and Influencer Marketing in the Middle East (2026)

Posted on by Salman Gul
The UAE influencer marketing industry is approaching $620 million in 2026, more than 92% of UAE brands now use it, and 72% of consumers trust creator recommendations over brand-led ones. For travel, this is not a side channel. It is...Read More

Attraction and Experience Marketing in the GCC (2026)

Posted on by Salman Gul
A Dubai itinerary fills up faster than travellers expect. The desert safari goes for Saturday evening, then the preferred yacht slot, the theme-park entry and the Burj Khalifa viewing time all disappear. Visitors now plan with purpose, pre-booking experiences before...Read More

Destination Marketing: How Cities and Regions Attract Visitors (2026)

Posted on by Salman Gul
72% of destination marketing organisations now prioritise conversion and economic-impact metrics over awareness, and 80% run co-operative campaigns with local businesses. The era of justifying a tourism budget with impressions and reach is closing. Destination marketing in 2026 has shifted...Read More
Digital marketing for tourism and travel in the GCC and Middle East, hub cover

Digital Marketing for Tourism and Travel in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East tourism marketing Digital marketing for tourism and travel in the GCC The playbook for destinations, attractions, tour operators and travel-tech across Saudi Arabia, the UAE and the wider Middle East, built on real 2026 data and...Read More