Tag: customer lifetime value

Salman Gul > Insights > customer lifetime value
Retail Loyalty, CRM and Customer Retention in the GCC

Retail Loyalty, CRM and Customer Retention in the GCC (2026)

Posted on by Salman Gul
Raising customer retention by just 5% can lift profits anywhere from 25% to 95%, and yet most GCC retailers still pour budget into acquisition that costs five to seven times more than keeping the customers they already have. Loyalty and...Read More
Omnichannel Retail Strategy: Bridging In-Store and Online

Omnichannel Retail Strategy: Bridging In-Store and Online (2026)

Posted on by Salman Gul
Two out of three shoppers now move across multiple channels before they buy, and the retailers who connect those channels retain 89% of customers versus just 33% for single-channel players. In the GCC, omnichannel is no longer a strategy theme,...Read More
Sampling, Retention and the Fragrance Repeat-Purchase Engine

Sampling, Retention and the Fragrance Repeat-Purchase Engine (2026)

Posted on by Salman Gul
Fragrance has the lowest repeat-purchase rate and the lowest average lifetime value of any category in beauty, with repurchase rates around 16.7% against 30 to 45% for beauty as a whole, and surveys finding that 81% of perfume buyers are...Read More
Retention, CRM and Loyalty for GCC Ecommerce

Retention, CRM and Loyalty for GCC Ecommerce (2026)

Posted on by Salman Gul
59% of loyalty and CRM leaders now name improving customer lifetime value as their single top business goal, up from 36% in 2021, outranking revenue, acquisition and margin. The industry has finally admitted what the maths always said: in a...Read More