Tag: paid media

Salman Gul > Insights > paid media
How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

How to Run Performance Marketing for Beauty Ecommerce in the GCC (2026)

Posted on by Salman Gul
A UAE beauty brand can post a 6x return on ad spend and still be quietly unprofitable, if three-quarters of those customers never buy again. That single insight captures why beauty ecommerce in the GCC is won on a full-funnel...Read More
Performance Marketing for Perfume Brands

Performance Marketing for Perfume Brands (2026)

Posted on by Salman Gul
Fragrance is the single toughest sub-category in beauty for paid advertising, with Meta cost per acquisition climbing past $38 and return on ad spend hovering around 3.4x, because scent carries a longer consideration cycle where buyers often sample before they...Read More
Performance Marketing and Paid Media for Airlines

Performance Marketing and Paid Media for Airlines (2026)

Posted on by Salman Gul
Performance marketing is the accountable engine of airline growth: paid search, paid social, programmatic, metasearch and retargeting that reach and convert the right traveler and are measured to the bottom line. Unlike brand advertising judged on awareness, performance marketing is...Read More