Tag: TikTok

Salman Gul > Insights > TikTok
How to Do Influencer and Creator Marketing for GCC Beauty (2026)

How to Do Influencer and Creator Marketing for GCC Beauty (2026)

Posted on by Salman Gul
In the GCC, 60% of consumers say they have bought a product based solely on an influencer's recommendation, and creators are not a campaign line item, they are the primary discovery and trust engine for beauty. The regional influencer market...Read More
How to Market Makeup to GCC Gen Z on TikTok

How to Market Makeup to GCC Gen Z on TikTok and Social (2026)

Posted on by Salman Gul
In the GCC, makeup is discovered, decided and increasingly bought on social, and for the Gen Z audience that drives colour cosmetics, TikTok is now the front door, the fitting room and the till at once. Colour cosmetics is the...Read More
Performance Marketing for Perfume Brands

Performance Marketing for Perfume Brands (2026)

Posted on by Salman Gul
Fragrance is the single toughest sub-category in beauty for paid advertising, with Meta cost per acquisition climbing past $38 and return on ad spend hovering around 3.4x, because scent carries a longer consideration cycle where buyers often sample before they...Read More
Real Estate Social Media and Video Marketing in the UAE

Real Estate Social Media and Video Marketing in the UAE (2026)

Posted on by Salman Gul
Buyers in Dubai now explore properties through Instagram Reels, TikTok tours, LinkedIn posts, YouTube walkthroughs and WhatsApp enquiries long before they ever speak to an agent. Social media has matured well past aspirational property photography into a full-funnel discipline, and...Read More