Tag: direct booking

Salman Gul > Insights > direct booking

Metasearch, OTA and NDC Distribution for Airlines (2026)

Posted on by Salman Gul
One in three global flight search sessions now happens on metasearch, the legacy GDS charges airlines a distribution fee on every booking while giving them almost no visibility into the shopper, and some airlines now release their lowest fares exclusively...Read More

Direct Booking and Airline Website Conversion (2026)

Posted on by Salman Gul
Airline booking abandonment still hovers near 90%, the highest of almost any ecommerce category, 63% of travel bookings now happen on mobile, and a 0.1-second improvement in mobile load speed has been linked to a 10.1% increase in travel booking...Read More

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on by Salman Gul
The global airline ancillary market is worth around $164 billion in 2026, five airlines already earn more than half their total revenue from ancillaries rather than fares, and Saudi Arabia's Riyadh Air launched in 2026 with a more complete modern-retailing...Read More
Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More

Tour Operator and Travel Agency Digital Marketing (2026)

Posted on by Salman Gul
Every time a traveller books your tour on Viator or GetYourGuide instead of your own site, you hand over roughly 20% to 30% of the sale in commission, the customer's contact details, and the right to ever market to them...Read More