Metasearch, OTA and NDC Distribution for Airlines (2026)

Posted on August 8, 2026August 14, 2026 by Salman Gul

Distribution is where airline economics are won or lost, and it is increasingly a digital marketing decision. Selling through global distribution systems (GDS) and online travel agencies (OTAs) costs money, roughly US$3 to US$15 per segment in GDS fees before...Read More

Direct Booking and Airline Website Conversion (2026)

Posted on August 8, 2026August 14, 2026 by Salman Gul

Direct booking is the most valuable sale an airline can make, because a booking on its own website or app avoids distribution cost and captures the first-party data that powers every future campaign. Yet most airline websites leak: high-intent visitors...Read More

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on August 8, 2026August 14, 2026 by Salman Gul

The airline business is being rebuilt around one idea: stop selling seats, start retailing travel. Global airline ancillary revenue hit a record US$157 billion in 2025, now 15.7% of total airline revenue, up from 9.1% in 2016, and reaching as...Read More

Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on August 8, 2026August 14, 2026 by Salman Gul

GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More

Tour Operator and Travel Agency Digital Marketing (2026)

Posted on August 7, 2026 by Salman Gul

Every time a traveller books your tour on Viator or GetYourGuide instead of your own site, you hand over roughly 20% to 30% of the sale in commission, the customer's contact details, and the right to ever market to them...Read More