Tag: Meta Ads

Salman Gul > Insights > Meta Ads
How to Choose a GCC Performance Agency

How to Choose a GCC Performance Marketing Agency for noon, Amazon and Meta (2026)

Posted on by Salman Gul
The hardest thing about hiring a performance agency for a GCC-market brand is not finding one that runs Meta ads, it is finding one that can run noon, Amazon and paid media as a single connected system. Most agencies do...Read More
Facebook Targeting for Dubai Property Buyers

How to Reach Pakistani and Indian Buyers on Facebook: A Dubai Property Targeting Guide (2026)

Posted on by Salman Gul
For South Asian buyers of Dubai property, Facebook and Instagram are not one channel among many, they are the volume engine. India has the largest Facebook user base of any country on earth, Pakistan is among the largest, and the...Read More
Performance Marketing for GCC Restaurant and QSR Brands (2026)

Performance Marketing for GCC Restaurant and QSR Brands (2026)

Posted on by Salman Gul
Restaurants and food brands earn some of the lowest cost-per-click rates on Meta anywhere in digital advertising, as little as $0.72 to $0.85 against a $1.72 cross-industry average, and food content pulls a 25.47% hook rate on UGC video, one...Read More
Performance Marketing for Perfume Brands

Performance Marketing for Perfume Brands (2026)

Posted on by Salman Gul
Fragrance is the single toughest sub-category in beauty for paid advertising, with Meta cost per acquisition climbing past $38 and return on ad spend hovering around 3.4x, because scent carries a longer consideration cycle where buyers often sample before they...Read More