Tag: oud

Salman Gul > Insights > oud
Niche, Bespoke and the Personalisation Opportunity in GCC Fragrance

Niche, Bespoke and the Personalisation Opportunity in GCC Fragrance (2026)

Posted on by Salman Gul
Niche fragrances now account for over 16% of global sales and are growing at nearly 19% a year, 42% of fragrance buyers say they will pay more for a unique formulation, and 27% of Gen Z actively favour niche or...Read More
Building a Fragrance Brand: Positioning, Story and Scent Identity

Building a Fragrance Brand: Positioning, Story and Scent Identity (2026)

Posted on by Salman Gul
60% of niche fragrance buyers say brand narrative is a primary reason they choose a scent, niche fragrance is growing at 9.1% a year against just 2.69% for mass, and the industry's own trend forecasters describe the shift as perfume...Read More
The GCC Fragrance Consumer: Culture, Oud and the Luxury Mindset

The GCC Fragrance Consumer: Culture, Oud and the Luxury Mindset (2026)

Posted on by Salman Gul
Gulf consumers apply fragrance two to four times a day, the UAE holds the highest per-capita fragrance spend in the world, and luxury scents command roughly 80.8% of the GCC market while growing faster than mass. But the single most...Read More
Perfume and fragrance marketing in the GCC, hub cover

Perfume and Fragrance Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC perfume & fragrance marketing Digital & ecommerce marketing for perfume and fragrance brands in the GCC The market data, the consumer, and the digital playbook for one of the world's most fragrance-obsessed regions, written by a marketer who has...Read More