Tag: CRM

Salman Gul > Insights > CRM
How to Build Beauty Customer Retention, CRM and Loyalty in the GCC (2026)

How to Build Beauty Customer Retention, CRM and Loyalty in the GCC (2026)

Posted on by Salman Gul
Beauty is one of the few categories where the product literally runs out, and that single fact makes retention, not acquisition, the place where GCC beauty profit is actually made. Skincare, makeup and haircare all replenish on predictable cycles, average...Read More
Retail Loyalty, CRM and Customer Retention in the GCC

Retail Loyalty, CRM and Customer Retention in the GCC (2026)

Posted on by Salman Gul
Raising customer retention by just 5% can lift profits anywhere from 25% to 95%, and yet most GCC retailers still pour budget into acquisition that costs five to seven times more than keeping the customers they already have. Loyalty and...Read More
Sampling, Retention and the Fragrance Repeat-Purchase Engine

Sampling, Retention and the Fragrance Repeat-Purchase Engine (2026)

Posted on by Salman Gul
Fragrance has the lowest repeat-purchase rate and the lowest average lifetime value of any category in beauty, with repurchase rates around 16.7% against 30 to 45% for beauty as a whole, and surveys finding that 81% of perfume buyers are...Read More
Loyalty and Frequent-Flyer CRM for Airlines

Loyalty and Frequent-Flyer CRM for Airlines (2026)

Posted on by Salman Gul
Airline loyalty is no longer a rewards scheme; it is one of the most profitable parts of the business and the single richest source of first-party data an airline owns. Frequent-flyer programmes and co-branded credit cards generate billions, the top...Read More
Retention, CRM and Loyalty for GCC Ecommerce

Retention, CRM and Loyalty for GCC Ecommerce (2026)

Posted on by Salman Gul
59% of loyalty and CRM leaders now name improving customer lifetime value as their single top business goal, up from 36% in 2021, outranking revenue, acquisition and margin. The industry has finally admitted what the maths always said: in a...Read More
First-Party Data Strategy for Hospitality Brands in the Middle East

First-Party Data Strategy for Hospitality Brands in the Middle East (2026)

Posted on by Salman Gul
81% of hotels report a revenue lift after implementing a first-party data strategy, and 78% of leisure travellers now expect a property to remember their preferences from a previous stay. Yet most Middle East hotels still let that data scatter...Read More