Community is the cheapest, most durable growth engine a game has: social and community features can lift retention by around 18%, and an engaged community feeds the organic-install multiplier that lowers your entire acquisition cost. In the Gulf, where players...Read More

Global esports sponsorship revenue is projected at over USD 1.1 billion in 2026, making up roughly 40% of all esports revenue, and non-endemic brands, those from outside gaming, now account for around 47% of that spend, up from 31% in...Read More

A typical mobile game loses around 75% of its players within three days of install, median Day-30 retention has fallen below 1%, and the industry's old 40/20/10 rule has been replaced by a tougher 35/15/5 standard. In that environment, retention...Read More

In free-to-play gaming, roughly 95% of revenue comes from in-app purchases and ads, only about 5% of players ever pay, and the top 1% of those payers, the whales, drive around half of all IAP revenue. That concentration is the...Read More

Global mobile-game install costs jumped 30% in 2026 to a blended $0.56, with Tier-1 installs near $4.22 on iOS and $2.97 on Android, yet MENA remains one of the cheapest regions to acquire players anywhere, and the only region where...Read More