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How to Launch a Beauty Brand in Saudi Arabia and the UAE

How to Launch a Beauty Brand in Saudi Arabia and the UAE (2026)

Posted on by Salman Gul
In November 2025, e.l.f. Beauty entered the GCC through Sephora after the region became the single most-requested market it did not yet serve, with social mentions up 38% before a store had opened. That is the modern GCC beauty launch...Read More
Beauty and Cosmetics Marketing in the GCC

Beauty and Cosmetics Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC beauty & cosmetics marketing Digital, ecommerce & performance marketing for beauty and cosmetics brands in the GCC The market data, the consumer and the digital playbook for one of the fastest-growing, most socially-driven beauty markets on earth, written by...Read More
How to Choose a GCC Performance Agency

How to Choose a GCC Performance Marketing Agency for noon, Amazon and Meta (2026)

Posted on by Salman Gul
The hardest thing about hiring a performance agency for a GCC-market brand is not finding one that runs Meta ads, it is finding one that can run noon, Amazon and paid media as a single connected system. Most agencies do...Read More
How Arabic Checkout Converts in the Gulf

How Arabic Checkout Affects Conversion, Payment Confidence and Support (2026)

Posted on by Salman Gul
Offering a fully Arabic checkout is not a translation task, it is a conversion, payment-confidence and support decision, and getting it wrong quietly costs sales at the exact moment the customer was ready to pay. For a store serving both...Read More
Facebook Targeting for Dubai Property Buyers

How to Reach Pakistani and Indian Buyers on Facebook: A Dubai Property Targeting Guide (2026)

Posted on by Salman Gul
For South Asian buyers of Dubai property, Facebook and Instagram are not one channel among many, they are the volume engine. India has the largest Facebook user base of any country on earth, Pakistan is among the largest, and the...Read More
How to Market Dubai Property to Indian Investors

How to Market Dubai Property to Indian Investors (2026)

Posted on by Salman Gul
Indian nationals are the single largest foreign buyer group in Dubai real estate, accounting for roughly one in five foreign transactions and, by one property-consultancy compilation, deploying around AED 20.4 billion into Dubai property across an 18-month window. That makes...Read More
How to Market Dubai Real Estate to Pakistani Buyers

How to Market Dubai Real Estate to Pakistani Buyers (2026)

Posted on by Salman Gul
Pakistanis are one of the top five foreign buyer groups in Dubai real estate, having climbed from seventh to fifth place, and by one estimate around 17,000 Pakistani nationals already own roughly 23,000 Dubai properties worth in the region of...Read More