Every booking a GCC hotel wins through an OTA can hand 15% to 25% of that room revenue to a third party in commission, which is exactly why the marketing decision, agency or dedicated expert, is really a decision about...Read More

The moment a marketing agency relationship goes wrong, the contract decides how much it costs you to fix. Who owns your ad accounts and data? How much notice must you give to leave? What exactly is in scope, and what...Read More

"Marketing agency" is not one thing. The Middle East marketing and advertising agency market, worth around US$8.18 billion in 2025, is split across distinct types: full-service, digital-only, media buying and planning, creative and branding, and PR and reputation, plus performance,...Read More

The UAE is the marketing capital of the Middle East, and its agency scene reflects that: global holding-company networks, strong regional independents, hundreds of boutiques and thousands of freelancers, all concentrated in Dubai and Abu Dhabi. UAE digital ad spend...Read More

Saudi Arabia now has one of the Middle East's fastest-growing agency markets, and Riyadh's is the most mature in the Kingdom, but the city where your agency sits shapes what it's actually good at, and choosing wrong can mean paying...Read More