In the best-documented comparison available, an attribution-style estimate put return on ad spend above 4,100% while a randomised experiment on the same spend returned minus 63%. That is not a measurement discrepancy. It is two methods disagreeing about whether the...Read More

Connected TV has been the primary source of ad views in Europe since 2024, accounting for roughly half of all video ad views — and European advertising budgets are projected to fall around 4% year on year in 2026. Those...Read More

Almost every marketplace comparison you will read comes down to headline commission rates, and headline commission is the wrong number. The commission is one line in a stack that includes monthly seller fees, fulfilment, return processing, advertising and payment charges...Read More

Google has made more than twenty modifications to its search results in Europe to comply with the Digital Markets Act, and the evidence on who benefited points in two directions at once. For any team running European ecommerce marketing in...Read More

Fashion return rates in Germany run 40–50%, and every European consumer has a statutory 14-day right to return. A US D2C brand arriving in Europe with a model built on American return assumptions is not slightly wrong. It is wrong...Read More