New York City is the only city in the United States that permanently caps what delivery platforms may charge restaurants — and in 2026 it nearly doubled the ceiling, from 23% to 43%. That single fact changes the unit economics...Read More

Texas has no revenue threshold and no consumer-count threshold. California exempts businesses under $25 million in revenue or fewer than 50,000 consumers. Texas exempts almost nobody: if you process personal data and you are not a small business under Small...Read More

Every advertising platform reports on its own performance, using its own attribution, and each one claims the conversions it can see. Add the claims together and most companies find they sold considerably more than they actually sold. That arithmetic failure...Read More

FTC enforcement has increased around influencer disclosures, and the brand is liable — not just the creator. That single fact should change how most US companies run creator programmes, because the standard arrangement treats disclosure as the creator's problem and...Read More

Meta is a demand-creation engine that most advertisers measure as if it were a demand-capture channel, and that mismatch explains more underperformance than any targeting change. Search captures intent that already exists. Meta manufactures intent in people who were not...Read More