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Salman Gul > Insights

ASO for Gaming Apps in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Games live and die on the store listing, because more than almost any category, a game is downloaded on the promise of fun conveyed in a few seconds of icon, screenshots and video, and the GCC is one of the...Read More

App Store Optimization & App Marketing in the GCC

App Store Optimization & App Marketing in the UAE, Saudi Arabia & GCC

Posted on August 16, 2026August 16, 2026 by Salman Gul

App Store Optimization & app marketing in the UAE, Saudi Arabia & GCC How to get your app found and downloaded in the GCC The app stores are their own search-and-conversion channel, and most of your future users will decide...Read More

Shopify for Beauty & DTC Brands in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Beauty is one of the best categories in the world to run as a direct-to-consumer brand on Shopify, and one of the best-suited to the Gulf, but only if the store is built around how beauty is actually bought: by...Read More

Shopify Store Setup & Localization for the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Launching a Shopify store takes an afternoon; building one that actually converts Gulf shoppers takes deliberate localization, and the gap between the two is where most GCC ecommerce brands quietly lose sales. A store spun up on a default theme...Read More

Shopify & Ecommerce Store Building in the GCC

Shopify & Ecommerce Store Building in the UAE, Saudi Arabia & GCC

Posted on August 16, 2026August 16, 2026 by Salman Gul

Shopify & ecommerce store building in the UAE, Saudi Arabia & GCC How to build and grow a Shopify store that wins in the GCC Shopify makes it easy to launch a store, but launching is not the same as...Read More

Fashion & Apparel Email & SMS for the GCC

Fashion & Apparel Email & SMS Marketing for the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Fashion is a newness-driven, seasonal, high-return category, and that shapes retention very differently from a consumable like beauty: fashion customers come back not to replenish but to buy the next drop, the new season, the piece they wishlisted, and email...Read More

Beauty & Fragrance Email & SMS for the GCC

Beauty & Fragrance Email & SMS Marketing for the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Beauty and fragrance are among the most retention-friendly categories there are, because customers replenish, rebuy, and build routines, yet most GCC beauty brands still spend almost everything on acquisition and let that natural repeat behaviour go uncaptured. Email and SMS...Read More

Ecommerce Email & SMS Flows for the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Most GCC ecommerce brands pour their budget into acquiring customers and then let those customers slip away, sending the occasional newsletter blast while a handful of automated flows, welcome, abandoned cart, post-purchase and winback, quietly do the work that actually...Read More

Klaviyo, Email, SMS & Retention Marketing in the GCC

Klaviyo, Email, SMS & Retention Marketing in the UAE, Saudi Arabia & GCC

Posted on August 16, 2026August 16, 2026 by Salman Gul

Email, SMS & retention marketing in the UAE, Saudi Arabia & GCC How to turn one-time buyers into repeat customers with Klaviyo Acquisition gets all the attention and most of the budget, but it is the most expensive way to...Read More

Automotive Marketing Analytics and Attribution in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

A car sale in the GCC is a high-value, considered purchase, and the journey to it runs from online research through enquiries and a showroom test drive to a signed deal, yet most automotive marketing is measured on lead volume...Read More