Insights

Salman Gul > Insights

Google Ads for US Advertisers

Posted on August 30, 2026 by Salman Gul

Automation did not remove the marketer's job from Google Ads. It moved it — from deciding what to bid to deciding what the system should optimise toward. With Google dominating search, display and YouTube video, 91.5% of US digital display...Read More

First-Party Data and Clean Rooms for US Advertisers

Posted on August 30, 2026 by Salman Gul

Clean rooms are sold as a technology purchase. They are actually a negotiation, and most brands discover too late that they arrived without anything worth trading. Consent management platforms and compliant identity resolution are now described as essential components of...Read More

Ecommerce Marketing for US D2C Brands

Posted on August 30, 2026 by Salman Gul

US ecommerce set a holiday record of $241.4 billion across November and December 2024, up 8.7% year on year, and mobile now carries 54.5% of online transactions. Demand is not the problem for US D2C brands. Efficiency is. Ad budget...Read More

Retail Media Networks: The Third Wave of US Digital Advertising

Posted on August 30, 2026 by Salman Gul

Amazon and Walmart are forecast to capture 89% of all incremental retail media spending in 2026 — roughly $9.42 billion of the $10.53 billion in net-new investment. There are reportedly 277 retail media networks operating worldwide, and two of them...Read More

Performance Marketing in a Consent-Required US Market

Posted on August 30, 2026 by Salman Gul

Fifty-six percent of US brands have already changed their advertising strategy because of privacy law, and nineteen or more states now have consumer privacy statutes that share no common definition of consent. That is the actual condition of US performance...Read More

Digital, Ecommerce & Performance Marketing in the United States

Posted on August 30, 2026 by Salman Gul

Digital marketing by region Digital, ecommerce & performance marketing in the United States US digital advertising is forecast at roughly $413 billion in 2026, heading toward $645 billion by 2029 — and the fastest-growing channel in it did not exist...Read More

Weddings & Events: Marketing the Seasonal Spike Industry

Posted on August 29, 2026 by Salman Gul

A Pakistani wedding is not an event. It is four to six separate events, each with its own venue, catering, decor, photography and timing — and venue plus catering alone consume 50–60% of the entire budget. Which means every other...Read More

Agriculture & Agritech: Reaching a Rural, Low-Connectivity Buyer

Posted on August 29, 2026 by Salman Gul

Sindh's Dharti app offered its interface in Sindhi and reached a reported 55% adoption among cotton farmers who had previously been disconnected from digital advisories entirely. Khyber Pakhtunkhwa's radio-based alert system reached an estimated 80% of non-literate farmers, delivering daily...Read More

Solar & Energy: Marketing Pakistan’s Fastest-Moving Purchase

Posted on August 29, 2026 by Salman Gul

On 8 February 2026, Pakistan's solar sales pitch stopped being true. The Prosumer Regulations 2026 replaced net metering with net billing, and with it the entire commercial argument. Under the old system a unit exported to the grid was credited...Read More

Jewellery & Gold: Trust and High-Ticket Conversion in Pakistan

Posted on August 29, 2026 by Salman Gul

A Pakistani jeweller cannot compete on the price of gold, because someone else publishes it every thirty minutes. The All Pakistan Sarafa Gems and Jewellers Association sets the benchmark daily from Karachi's Sarafa Bazar, and every other city follows it....Read More