If a platform automatically labels your AI-generated creative, that does not discharge your own disclosure obligation. The European Commission's guidance is explicit: platform-side labels may complement an operator's disclosure but cannot replace it. That single clarification catches a great many...Read More

Published European consent rates for 2026 range from under 25% to 89.3%. That is not a rounding disagreement. It is a sixty-point spread between reputable sources describing the same continent in the same year — and understanding why they disagree...Read More

On 1 July 2026 the EU abolished the €150 duty exemption and replaced it with a flat €3 charge — per item type, not per parcel. A shipment containing a smartphone, a charger and a pair of earphones attracts three...Read More

Since January 2026 your European Meta audience has been two audiences, and your reporting cannot tell you the ratio. One cohort consented to full data sharing and is targeted behaviourally as before. The other opted for less personal data and...Read More

European retail media is usually benchmarked against Meta and Google. It should be benchmarked against an end-cap and a paper coupon. Marketers are reported to be funding retail media largely from existing shopper and trade budgets, replacing printed coupons and...Read More