Category: Digital Marketing

Salman Gul > Insights > Digital Marketing

First-Party Data and Clean Rooms for US Advertisers

Posted on August 30, 2026 by Salman Gul

Clean rooms are sold as a technology purchase. They are actually a negotiation, and most brands discover too late that they arrived without anything worth trading. Consent management platforms and compliant identity resolution are now described as essential components of...Read More

Google Ads for US Advertisers

Posted on August 30, 2026 by Salman Gul

Automation did not remove the marketer's job from Google Ads. It moved it — from deciding what to bid to deciding what the system should optimise toward. With Google dominating search, display and YouTube video, 91.5% of US digital display...Read More

Meta Performance Marketing for US Advertisers

Posted on August 30, 2026 by Salman Gul

Meta is a demand-creation engine that most advertisers measure as if it were a demand-capture channel, and that mismatch explains more underperformance than any targeting change. Search captures intent that already exists. Meta manufactures intent in people who were not...Read More

Connected TV as a Performance Channel in the US

Posted on August 30, 2026 by Salman Gul

Connected TV is sold as television you can finally measure. The honest position is that its measurement is weaker than digital and stronger than linear, and most of the disappointment in the channel comes from advertisers who were told otherwise....Read More

Creator-Led and Shoppable Commerce in the US

Posted on August 30, 2026 by Salman Gul

FTC enforcement has increased around influencer disclosures, and the brand is liable — not just the creator. That single fact should change how most US companies run creator programmes, because the standard arrangement treats disclosure as the creator's problem and...Read More

B2B Demand Generation in the United States

Posted on August 30, 2026 by Salman Gul

B2B demand generation has a measurement problem that consumer marketing does not: the buying decision is made by a committee, over months, and most of it happens where no tracking reaches. Add nineteen or more state privacy regimes degrading the...Read More

Measurement and Attribution Under US Privacy Constraints

Posted on August 30, 2026 by Salman Gul

Every advertising platform reports on its own performance, using its own attribution, and each one claims the conversions it can see. Add the claims together and most companies find they sold considerably more than they actually sold. That arithmetic failure...Read More

Weddings & Events: Marketing the Seasonal Spike Industry

Posted on August 29, 2026 by Salman Gul

A Pakistani wedding is not an event. It is four to six separate events, each with its own venue, catering, decor, photography and timing — and venue plus catering alone consume 50–60% of the entire budget. Which means every other...Read More

Agriculture & Agritech: Reaching a Rural, Low-Connectivity Buyer

Posted on August 29, 2026 by Salman Gul

Sindh's Dharti app offered its interface in Sindhi and reached a reported 55% adoption among cotton farmers who had previously been disconnected from digital advisories entirely. Khyber Pakhtunkhwa's radio-based alert system reached an estimated 80% of non-literate farmers, delivering daily...Read More

Solar & Energy: Marketing Pakistan’s Fastest-Moving Purchase

Posted on August 29, 2026 by Salman Gul

On 8 February 2026, Pakistan's solar sales pitch stopped being true. The Prosumer Regulations 2026 replaced net metering with net billing, and with it the entire commercial argument. Under the old system a unit exported to the grid was credited...Read More