Most of the GCC's flagship events are annual editions, GITEX, LEAP, Gulfood, Cityscape, they run year after year, which means their real value compounds through retention: an attendee, exhibitor or sponsor who returns edition after edition is worth a multiple...Read More

Sponsorship is the fastest-growing revenue stream in GCC events, climbing at roughly 12% CAGR and increasingly the key margin driver for large-format shows, while exhibitor stand space is the primary revenue engine for exhibitions that host thousands of companies, GITEX...Read More

Ticket and registration sales make up roughly 53% of GCC event revenue, which means that for most events, filling the venue is not a marketing problem so much as an ecommerce problem. Every ticket sold passes through a checkout, and...Read More

GCC events & exhibitions marketing Digital & ecommerce marketing for events and exhibitions in the GCC The market data, the revenue model, and the digital playbook for a region turning events into a multi-billion-dollar industry, written for organisers who understand...Read More