Category: Events & Exhibitions
Performance Marketing for Events: Paid Acquisition of Attendees (GCC)
An event only succeeds if the right people show up, and in the GCC, filling a venue is a performance marketing problem. Whether you are selling tickets to a festival or driving registrations to a trade show, paid acquisition across...Read More
Exhibitor & Sponsor Acquisition: Selling Stand Space and Sponsorships (GCC)
Sponsorship is the fastest-growing revenue stream in GCC events, climbing at roughly 12% CAGR and increasingly the key margin driver for large-format shows, while exhibitor stand space is the primary revenue engine for exhibitions that host thousands of companies, GITEX...Read More
Event Registration Funnels: Turning Interest Into Confirmed Attendees (GCC)
At a free-to-attend GCC trade show, getting someone to register is only half the battle, because a large share of registrants never actually turn up, and a registered no-show delivers nothing to exhibitors, sponsors or the organiser. Registration is not...Read More
Ticketing as Ecommerce: Selling Event Tickets Online in the GCC
Ticket and registration sales make up roughly 53% of GCC event revenue, which means that for most events, filling the venue is not a marketing problem so much as an ecommerce problem. Every ticket sold passes through a checkout, and...Read More
GCC Events & Exhibitions 2026: The Calendar, Exhibitors & Sponsors
In 2026, a single GCC exhibition can draw more than 200,000 visitors and 6,800 exhibitors in five days, and the region now runs hundreds of these events a year across every industry, from Gulfood and GITEX in Dubai to LEAP...Read More
Events & Exhibitions Marketing in the GCC: Market Data, Ticketing, Sponsorship and the Digital Playbook (2026)
GCC events & exhibitions marketing Digital & ecommerce marketing for events and exhibitions in the GCC The market data, the revenue model, and the digital playbook for a region turning events into a multi-billion-dollar industry, written for organisers who understand...Read More