Category: Events & Exhibitions

Salman Gul > Insights > Events & Exhibitions

How to Run LinkedIn Ads for Events & Exhibitions in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

The Gulf is one of the world's great business-events destinations, with Dubai a global MICE hub hosting shows like GITEX, Arab Health, Gulf Food and the Big 5, Abu Dhabi hosting ADIPEC, and Saudi Arabia building a vast new events...Read More

How to Run Meta Ads for Events & Exhibitions in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

The Gulf has become one of the world's great events and exhibitions hubs, from mega trade shows and conferences to concerts, festivals, sporting events and cultural spectacles, and every one of them runs against a hard deadline: the event date....Read More

How to Run Google Ads for Events & Exhibitions in the GCC

Posted on August 15, 2026 by Salman Gul

An event has a deadline, and that changes everything about how you advertise it. Unlike a hotel or a car, a conference, exhibition or festival sells against a fixed date, and every ticket or registration not sold before the doors...Read More

Hybrid, Virtual & Livestreamed Events (GCC)

Posted on August 14, 2026August 14, 2026 by Salman Gul

A physical event reaches the people who can be in the room; a digital layer reaches everyone else. Hybrid, virtual and livestreamed formats extend a GCC event far beyond the venue's capacity, to attendees across the region and the world...Read More

Event Marketing Analytics, Attribution & ROI (GCC)

Posted on August 14, 2026August 14, 2026 by Salman Gul

Every other guide in this hub optimises a piece of the event funnel, ticketing, registration, performance, social, SEO, WhatsApp, and each has its own metrics. This guide ties them together. Without end-to-end measurement, an event cannot know which channels actually...Read More

WhatsApp Marketing for GCC Events

Posted on August 14, 2026August 14, 2026 by Salman Gul

WhatsApp is the GCC's default communication channel, used by nearly everyone, nearly all the time, with open rates that email and SMS cannot approach. For events, that makes it the single most powerful channel for the messages that matter most...Read More

Event Websites & Landing Pages That Convert (GCC)

Posted on August 14, 2026August 14, 2026 by Salman Gul

Every channel in this hub, paid ads, social, influencers, email, WhatsApp, SEO, does one job: it sends someone to a page. That page is where interest becomes a registration or a ticket sale, and if it leaks, every dirham and...Read More

Event SEO & Bilingual Arabic & English Discovery (GCC)

Posted on August 14, 2026August 14, 2026 by Salman Gul

Every other channel in this hub costs money per attendee, ads, sponsorships, influencers, but search is the one channel that, done well, delivers qualified attendees for free, year after year. When someone searches a sector exhibition in Dubai, the best...Read More