Category: Healthcare

Salman Gul > Insights > Healthcare
Patient Retention and Healthcare CRM (2026)

Patient Retention and Healthcare CRM (2026)

Posted on by Salman Gul
One dental practice reduced patient churn from 18% to 7% through a systematic recall and retention programme, retaining 264 additional patients a year worth USD 475,200 over three years, while treatment acceptance rose 35% and acquisition costs fell 40%. Patient...Read More
Pharmacy and Wellness Ecommerce in the GCC (2026)

Pharmacy and Wellness Ecommerce in the GCC (2026)

Posted on by Salman Gul
The GCC holds nearly 62% of the entire Middle East retail pharmacy market's revenue, Saudi Arabia's online health supplements retail market alone has reached USD 1.2 billion, and pharmacy-management technology is projected to grow at nearly a 14% CAGR through...Read More
Compliant Performance Marketing for Regulated Healthcare Brands (2026)

Compliant Performance Marketing for Regulated Healthcare Brands (2026)

Posted on by Salman Gul
Over a third of healthcare websites still run standard tracking pixels that automatically capture and transmit behaviour implying a specific health condition to advertising platforms, and this single technical oversight has produced multi-million-dollar litigation against major hospital systems abroad. The...Read More
Telehealth and Health App Growth Marketing (2026)

Telehealth and Health App Growth Marketing (2026)

Posted on by Salman Gul
66% of consumers said they were eager to use telehealth, yet only 8% had actually tried it, and once patients do try a virtual visit, satisfaction runs remarkably high, 82% preferred video visits over in-person alternatives, and 69% rated their...Read More
Clinic and Hospital Local SEO and Online Reputation Management (2026)

Clinic and Hospital Local SEO and Online Reputation Management (2026)

Posted on by Salman Gul
Over 80% of healthcare-related searches carry local intent, and reviews alone account for 16% of local pack ranking weight, with listings carrying ten or more reviews generating twice the patient inquiries of thinner profiles. Yet one of the most common...Read More
Medical Tourism Marketing: Attracting International Patients to the GCC (2026)

Medical Tourism Marketing: Attracting International Patients to the GCC (2026)

Posted on by Salman Gul
An international patient cannot walk into a hospital, meet the doctor and decide whether they feel comfortable the way a local patient can. They rely almost entirely on what they find online before ever booking a flight, which is precisely...Read More
Patient Acquisition and Lead Generation for GCC Healthcare Providers (2026)

Patient Acquisition and Lead Generation for GCC Healthcare Providers (2026)

Posted on by Salman Gul
77% of patients rely on search engines before booking a healthcare appointment, and Google search alone accounts for 93% of healthcare discovery online, yet most practices still measure success by cost per lead rather than the metric that actually matters,...Read More
The GCC Healthcare Market: Telehealth, Medical Tourism and the Regulatory Reality (2026)

The GCC Healthcare Market: Telehealth, Medical Tourism and the Regulatory Reality (2026)

Posted on by Salman Gul
The GCC's collective healthcare market exceeds USD 100 billion annually and is growing at roughly 8% a year through the end of the decade, and Saudi Arabia's health insurance penetration alone is expected to climb from approximately 39% today to...Read More
Healthcare Marketing in the GCC - Telehealth and Medical Tourism

Healthcare Marketing in the GCC

Posted on by Salman Gul
GCC healthcare marketing Digital and performance marketing for healthcare providers in the GCC The market data, the regulatory reality, and the digital playbook for one of the world's fastest-growing healthcare regions, where telehealth, medical tourism and Vision 2030 investment are...Read More