Category: Pakistan

Salman Gul > Insights > Pakistan

Weddings & Events: Marketing the Seasonal Spike Industry

Posted on August 29, 2026 by Salman Gul

A Pakistani wedding is not an event. It is four to six separate events, each with its own venue, catering, decor, photography and timing — and venue plus catering alone consume 50–60% of the entire budget. Which means every other...Read More

Agriculture & Agritech: Reaching a Rural, Low-Connectivity Buyer

Posted on August 29, 2026 by Salman Gul

Sindh's Dharti app offered its interface in Sindhi and reached a reported 55% adoption among cotton farmers who had previously been disconnected from digital advisories entirely. Khyber Pakhtunkhwa's radio-based alert system reached an estimated 80% of non-literate farmers, delivering daily...Read More

Solar & Energy: Marketing Pakistan’s Fastest-Moving Purchase

Posted on August 29, 2026 by Salman Gul

On 8 February 2026, Pakistan's solar sales pitch stopped being true. The Prosumer Regulations 2026 replaced net metering with net billing, and with it the entire commercial argument. Under the old system a unit exported to the grid was credited...Read More

Jewellery & Gold: Trust and High-Ticket Conversion in Pakistan

Posted on August 29, 2026 by Salman Gul

A Pakistani jeweller cannot compete on the price of gold, because someone else publishes it every thirty minutes. The All Pakistan Sarafa Gems and Jewellers Association sets the benchmark daily from Karachi's Sarafa Bazar, and every other city follows it....Read More

Furniture & Home: High-Consideration Ecommerce Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

"100% Solid Sheesham — No MDF" is the most important sentence in Pakistani furniture marketing, and the customer has no way to verify it. Around 80% of furniture made in Pakistan uses Sheesham, the industry employs roughly 100,000 people, and...Read More

Pharma & Online Pharmacy: Regulated-Category Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

Pharmaceutical marketing in Pakistan operates under prior restraint: registered drugs and enlisted health and OTC products require approval before any direct advertisement to consumers, with a separate application for each product and each advertisement. That single fact makes this the...Read More

Hotels & Hospitality: Occupancy-Led Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

Pakistani hotel occupancy went from around 35% in 2015 to roughly 80% by August 2016 — and the stated reason was not marketing, pricing or product. It was the security situation improving. No other data point in this series demonstrates...Read More

Travel, Tourism & Airlines Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

The most effective tourism marketing Pakistan ever received was produced by foreigners, for free, and the domestic industry has barely capitalised on it. Eva zu Beck, Rosie Gabrielle, Alex Reynolds and Mark Wiens documented the country to global audiences and...Read More

Logistics & Courier Services: Marketing an Infrastructure Business

Posted on August 29, 2026 by Salman Gul

A Pakistani courier's product is not delivery. It is the merchant's cash flow. TCS holds the widest network built over four decades and settles COD in seven to fourteen working days for retail accounts. PostEx pairs delivery with invoice factoring...Read More

Freelancing & the Creator Economy in Pakistan

Posted on August 29, 2026 by Salman Gul

Pakistani freelancers earned USD 959 million in ten months of FY26, up 49% year on year — growth momentum reportedly outpacing India, China and the UAE. And most of that money arrived through platforms that take a commission on every...Read More