Pakistani beauty is the category where a local brand can beat an imported one on the merits — and most local brands never make the argument. Cosmetics imports, the usual proxy for market size, are forecast to rise from roughly...Read More

Fashion and apparel is Pakistan's largest online category — roughly 28% of Daraz platform sales, and by some measures as much as 43% — and it is also the category most poorly served by imported ecommerce marketing playbooks. The reason...Read More

Digital marketing by region Digital, ecommerce & performance marketing in Pakistan 117 million people online. 79.9 million social identities. A median age of 22. And an ecommerce market whose published size ranges from $4.7 billion to $12 billion depending on...Read More