Category: Retail Marketing & Sales

Salman Gul > Insights > Retail Marketing & Sales

Mailchimp for Retail & Local Shops in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

A local shop competes against big chains, malls and online giants, and its edge is the relationship it has with the customers who already know and like it, which is precisely the asset Mailchimp helps a retailer build, keep and...Read More

How to Run Meta Ads for Retail in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Retail in the Gulf is omnichannel by nature: shoppers discover on Instagram, research online, and buy either online or in a physical store, often crossing between them in a single journey. That makes Meta uniquely valuable to GCC retailers, because...Read More

How to Run Google Ads for Retail in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Retail in the GCC is no longer online or in-store, it is both, and the shopper moves fluidly between them. Someone searches "[product] near me" to check who has it in stock nearby, browses online and buys in store, or...Read More

Unified Commerce & Retail Technology in the GCC

Posted on August 14, 2026August 14, 2026 by Salman Gul

In 2026 the strongest retailers are not the ones with the most channels, but the ones that connect those channels into a single operating core, and that is what unified commerce means. Where omnichannel connects customer-facing touchpoints through integrations, unified...Read More

Retail supply chain inventory availability gcc

Retail Supply Chain, Inventory & Availability in the GCC

Posted on August 14, 2026August 14, 2026 by Salman Gul

On-shelf availability has quietly become one of retail's most decisive competitive levers, and in 2026 it is a core strategic asset, no longer a back-office task. The logic is brutal: even small shortages cause lost immediate sales, lower conversion and...Read More

Retail Customer Experience & Service in the GCC

Posted on August 14, 2026August 14, 2026 by Salman Gul

In 2026, assortment and price have stopped differentiating retailers, shoppers can compare both in seconds, so what remains is how buying from you feels. Customer experience is now on a par with product in purchase decisions for a large majority...Read More

Duty-Free & Travel Retail in the GCC

Posted on August 14, 2026August 14, 2026 by Salman Gul

Travel retail is one of the GCC's crown jewels, a high-margin, luxury-led channel powered by the region's position as the world's aviation crossroads. Dubai Duty Free alone posted record sales of about $2.378 billion in 2025, up nearly 10% and...Read More

Fashion & Apparel Retail Marketing in the GCC

Posted on August 14, 2026August 14, 2026 by Salman Gul

Fashion is one of the GCC's largest and fastest-evolving retail categories, and marketing it well means understanding a market unlike any other. Euromonitor forecasts the apparel and footwear markets in Saudi Arabia and the UAE will reach roughly $23 billion...Read More