Category: Tourism

Salman Gul > Insights > Tourism
Travel Content and Influencer Marketing in the Middle East

Travel Content and Influencer Marketing in the Middle East (2026)

Posted on by Salman Gul
The UAE influencer marketing industry is approaching $620 million in 2026, more than 92% of UAE brands now use it, and 72% of consumers trust creator recommendations over brand-led ones. For travel, this is not a side channel. It is...Read More
Attraction and Experience Marketing in the GCC

Attraction and Experience Marketing in the GCC (2026)

Posted on by Salman Gul
A Dubai itinerary fills up faster than travellers expect. The desert safari goes for Saturday evening, then the preferred yacht slot, the theme-park entry and the Burj Khalifa viewing time all disappear. Visitors now plan with purpose, pre-booking experiences before...Read More
Destination Marketing: How Cities and Regions Attract Visitors

Destination Marketing: How Cities and Regions Attract Visitors (2026)

Posted on by Salman Gul
72% of destination marketing organisations now prioritise conversion and economic-impact metrics over awareness, and 80% run co-operative campaigns with local businesses. The era of justifying a tourism budget with impressions and reach is closing. Destination marketing in 2026 has shifted...Read More
Digital marketing for tourism and travel in the GCC and Middle East, hub cover

Digital Marketing for Tourism and Travel in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East tourism marketing Digital marketing for tourism and travel in the GCC The playbook for destinations, attractions, tour operators and travel-tech across Saudi Arabia, the UAE and the wider Middle East, built on real 2026 data and...Read More
Personal Branding for Real Estate Agents in Dubai

Personal Branding for Real Estate Agents in Dubai (2026)

Posted on by Salman Gul
Dubai has more than 40,000 registered real estate agents competing for the same buyers, the same listings and the same portal leads. In that crowd, the question that matters is not "how do I find clients?" It is "how do...Read More
Real Estate CRM and Lead Nurturing: Speed-to-Lead Systems

Real Estate CRM and Lead Nurturing: Speed-to-Lead Systems (2026)

Posted on by Salman Gul
Agents who respond to a lead within five minutes are 21 times more likely to qualify it than those who wait 30 minutes, and 78% of buyers work with the first responder. Yet the average real estate agent takes over...Read More
Marketing to Overseas Property Investors in Dubai

Marketing to Overseas Property Investors in Dubai (2026)

Posted on by Salman Gul
Buyers from more than 150 countries invested in Dubai property in 2025, with Indians taking the largest share at around 22%, British buyers at 17%, and Chinese at 14%. Dubai real estate is not one market. It is dozens of...Read More
Real Estate SEO in the UAE: Ranking Area and Project Pages

Real Estate SEO in the UAE: Ranking Area and Project Pages (2026)

Posted on by Salman Gul
Dubai recorded AED 917 billion in property transactions in 2025, and every serious brokerage is now bidding on the same keywords and fighting the same portals for the same buyers. You cannot out-rank Bayut and Property Finder on "Dubai real...Read More
Real Estate Social Media and Video Marketing in the UAE

Real Estate Social Media and Video Marketing in the UAE (2026)

Posted on by Salman Gul
Buyers in Dubai now explore properties through Instagram Reels, TikTok tours, LinkedIn posts, YouTube walkthroughs and WhatsApp enquiries long before they ever speak to an agent. Social media has matured well past aspirational property photography into a full-funnel discipline, and...Read More