Digital marketing by region Digital, ecommerce & performance marketing in the United States A $361.9 billion market heading toward $645 billion by 2029 — and the fastest-growing channel in it did not exist as a budget line a decade ago....Read More

In 2022, Forrester forecast that US retail media would reach $85 billion by 2026. Current reporting puts the actual 2026 figure at around $62 billion. That gap is worth sitting with before anyone builds a budget on the next projection,...Read More

Clean rooms are sold as a technology purchase. They are actually a negotiation, and most brands discover too late that they arrived without anything worth trading. Consent management platforms and compliant identity resolution are now described as essential components of...Read More

Meta is a demand-creation engine that most advertisers measure as if it were a demand-capture channel, and that mismatch explains more underperformance than any targeting change. Search captures intent that already exists. Meta manufactures intent in people who were not...Read More

FTC enforcement has increased around influencer disclosures, and the brand is liable — not just the creator. That single fact should change how most US companies run creator programmes, because the standard arrangement treats disclosure as the creator's problem and...Read More