Tag: cosmetics

Salman Gul > Insights > cosmetics
How to Launch a Beauty Brand in Saudi Arabia and the UAE

How to Launch a Beauty Brand in Saudi Arabia and the UAE (2026)

Posted on by Salman Gul
In November 2025, e.l.f. Beauty entered the GCC through Sephora after the region became the single most-requested market it did not yet serve, with social mentions up 38% before a store had opened. That is the modern GCC beauty launch...Read More
Beauty and Cosmetics Marketing in the GCC

Beauty and Cosmetics Marketing in the GCC: Market Data, Growth and the Digital Playbook (2026)

Posted on by Salman Gul
GCC beauty & cosmetics marketing Digital, ecommerce & performance marketing for beauty and cosmetics brands in the GCC The market data, the consumer and the digital playbook for one of the fastest-growing, most socially-driven beauty markets on earth, written by...Read More