Tag: OTA

Metasearch, OTA and NDC Distribution for Airlines (2026)

One in three global flight search sessions now happens on metasearch, the legacy GDS charges airlines a distribution fee on every booking while giving them almost no visibility into the shopper, and some airlines now release their lowest fares exclusively...Read More

Tour Operator and Travel Agency Digital Marketing (2026)

Every time a traveller books your tour on Viator or GetYourGuide instead of your own site, you hand over roughly 20% to 30% of the sale in commission, the customer's contact details, and the right to ever market to them...Read More