Tag: OTA

Metasearch, OTA and NDC Distribution for Airlines

Metasearch, OTA and NDC Distribution for Airlines (2026)

Distribution is where airline economics are won or lost, and it is increasingly a digital marketing decision. Selling through global distribution systems (GDS) and online travel agencies (OTAs) costs money, roughly US$3 to US$15 per segment in GDS fees before...Read More
Tour Operator and Travel Agency Digital Marketing

Tour Operator and Travel Agency Digital Marketing (2026)

Every time a traveller books your tour on Viator or GetYourGuide instead of your own site, you hand over roughly 20% to 30% of the sale in commission, the customer's contact details, and the right to ever market to them...Read More