Tag: Riyadh Season

Salman Gul > Insights > Riyadh Season
Seasonal and Event-Led Tourism Campaigns in the GCC

Seasonal and Event-Led Tourism Campaigns in the GCC (2026)

Posted on by Salman Gul
Riyadh Season draws more than 20 million visitors per edition. Ramadan flips an entire market's daily rhythm to after-sunset. Gulf summer empties the region outbound while winter fills it inbound. In GCC tourism, the calendar is not context for your...Read More
Tourism Marketing in Saudi Arabia: The Vision 2030 Opportunity

Tourism Marketing in Saudi Arabia: The Vision 2030 Opportunity (2026)

Posted on by Salman Gul
Saudi Arabia welcomed 122 million visitors in 2025, recorded around SAR 300 billion in tourism spending, and posted SAR 82.7 billion in spending in the first quarter of 2026 alone from 37.2 million visitors. The Kingdom already blew past its...Read More