Tag: service department marketing

Salman Gul > Insights > service department marketing
How to Retain Car Buyers: Service, CRM and Loyalty Marketing in the GCC (2026)

How to Retain Car Buyers: Service, CRM and Loyalty Marketing in the GCC (2026)

Posted on by Salman Gul
A loyal automotive customer carries a lifetime value of USD 47,700 once vehicle purchases, service revenue and referrals are factored in, and customers who service their vehicle at the dealership are 74% likely to purchase their next vehicle from that...Read More
How to Generate Car Buyer Leads Online in the GCC (2026)

How to Generate Car Buyer Leads Online in the GCC (2026)

Posted on by Salman Gul
Automotive service leads convert at 14.67%, the highest rate and lowest cost per lead of any segment in the entire automotive marketing mix, yet service typically receives less than 15% of a dealership's marketing budget, the single biggest misallocation most...Read More