In the Gulf, creators are digitised word-of-mouth, and word-of-mouth has always driven Gulf commerce. 84% of GCC shoppers say seeing a product used by a local creator in a familiar setting makes them more likely to buy, micro-influencers in Riyadh...Read More

Affiliate and partnership marketing lets GCC ecommerce brands pay for results, not promises. Under the cost-per-sale model, publishers, content sites, cashback and loyalty platforms, coupon and deal sites, and comparison portals, earn a commission only when a referred customer actually...Read More