Product discovery is moving from the search bar to the AI agent, and personalisation is now the difference between a store that converts and one that leaks. AI-generated recommendations convert around 4.4 times better than traditional search, product recommendations already...Read More

Live commerce and TikTok Shop have turned entertainment into a checkout. In Saudi Arabia, live shopping is growing around 300% year on year, TikTok Shop holds roughly 77% of MENA social-commerce discovery, and shoppable video converts at 3.8 to 7.5%,...Read More

Reverse logistics now defines ecommerce profitability as much as fulfilment does. Returns average around 16.9% of orders and reach 26% in fashion, online shoppers return three times more often than in-store buyers, and in the Gulf cash-on-delivery pushes fashion order-rejection...Read More

Quick commerce, groceries and essentials delivered in 10 to 30 minutes from local dark stores, is the fastest-growing model in Gulf retail. The GCC q-commerce market is set to grow from about $4.59 billion in 2026 to $12.43 billion by...Read More