In Gulf ecommerce, revenue is vanity, contribution margin is sanity, and cash is reality. The businesses that endure are not those with the biggest GMV but those that know their true customer-acquisition cost, their lifetime value, and the margin left...Read More

Product discovery is moving from the search bar to the AI agent, and personalisation is now the difference between a store that converts and one that leaks. AI-generated recommendations convert around 4.4 times better than traditional search, product recommendations already...Read More

Live commerce and TikTok Shop have turned entertainment into a checkout. In Saudi Arabia, live shopping is growing around 300% year on year, TikTok Shop holds roughly 77% of MENA social-commerce discovery, and shoppable video converts at 3.8 to 7.5%,...Read More

Reverse logistics now defines ecommerce profitability as much as fulfilment does. Returns average around 16.9% of orders and reach 26% in fashion, online shoppers return three times more often than in-store buyers, and in the Gulf cash-on-delivery pushes fashion order-rejection...Read More

Quick commerce, groceries and essentials delivered in 10 to 30 minutes from local dark stores, is the fastest-growing model in Gulf retail. The GCC q-commerce market is set to grow from about $4.59 billion in 2026 to $12.43 billion by...Read More