Cash on delivery accounts for 18–22% of Italian ecommerce orders nationally, and 35–50% in the south. That makes Italy the only major Western European market where a substantial share of recorded orders are not yet revenue — where a conversion...Read More

Germany has no single regulator for advertising law. Your competitors enforce it. Breaches of the Act Against Unfair Competition are asserted primarily by competitors, consumer protection agencies, professional associations and chambers of commerce, and the instrument is the Abmahnung —...Read More

Digital marketing by region Digital, ecommerce & performance marketing in Europe European digital advertising reached €131.1 billion in 2025, and every one of the 30 markets tracked grew. But the number is the least interesting thing about this market. Europe...Read More

Fashion return rates in Germany run 40–50%, and every European consumer has a statutory 14-day right to return. A US D2C brand arriving in Europe with a model built on American return assumptions is not slightly wrong. It is wrong...Read More

Google has made more than twenty modifications to its search results in Europe to comply with the Digital Markets Act, and the evidence on who benefited points in two directions at once. For any team running European ecommerce marketing in...Read More