Every one of the twenty most-sold used cars on Pakistan's largest automotive marketplace between May and August 2026 was a Toyota, a Suzuki or a Honda. Not most. All twenty. The Corolla appears across eight different model years and the...Read More

Pakistan built world-class payment rails and then discovered the hard part was never the technology. Raast has grown roughly 162 times since 2022, mobile apps now carry 78% of digital payments, and 92% of formal retail transactions run through digital...Read More

Pakistan has roughly one doctor per 1,000 people against a WHO reference of one per 600, and around 80% of specialists are concentrated in Karachi, Lahore and Islamabad. That single fact reframes what healthcare marketing is for in this country....Read More

Pakistani beauty is the category where a local brand can beat an imported one on the merits — and most local brands never make the argument. Cosmetics imports, the usual proxy for market size, are forecast to rise from roughly...Read More

Fashion and apparel is Pakistan's largest online category — roughly 28% of Daraz platform sales, and by some measures as much as 43% — and it is also the category most poorly served by imported ecommerce marketing playbooks. The reason...Read More