Textiles generated USD 17.2 billion in FY25 — roughly 53% of Pakistan's total export receipts of USD 32.3 billion — and the single most valuable marketing asset the sector owns is about to become traceability rather than price. The EU...Read More

When Krave Mart promised delivery in 10 to 15 minutes, the average basket was three items. That single observation explains why Pakistan's most celebrated quick-commerce company burned $85 million in eleven months and closed. Speed and basket size move in...Read More

Every one of the twenty most-sold used cars on Pakistan's largest automotive marketplace between May and August 2026 was a Toyota, a Suzuki or a Honda. Not most. All twenty. The Corolla appears across eight different model years and the...Read More

Pakistan built world-class payment rails and then discovered the hard part was never the technology. Raast has grown roughly 162 times since 2022, mobile apps now carry 78% of digital payments, and 92% of formal retail transactions run through digital...Read More

Pakistan has roughly one doctor per 1,000 people against a WHO reference of one per 600, and around 80% of specialists are concentrated in Karachi, Lahore and Islamabad. That single fact reframes what healthcare marketing is for in this country....Read More