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Salman Gul > Insights

How to Run Meta Ads for Restaurants & F&B in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Food is the most scroll-stopping content on the internet, and in the Gulf, where dining out and ordering in are woven into daily social life, Meta is where restaurants win. A close-up Reel of cheese pulling, a sizzling grill, a...Read More

How to Run Meta Ads for Hotels & Hospitality in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Hospitality is one of the most visual businesses there is, and Meta is where the Gulf discovers where to stay. A stunning Reel of an infinity pool over the Dubai skyline, a desert resort at golden hour, a suite with...Read More

How to Run Meta Ads for Real Estate in the GCC

Posted on August 15, 2026 by Salman Gul

Real estate is one of the biggest advertisers on Meta in the Gulf, and for good reason: property is visual, aspirational and high-value, and Meta reaches active and passive buyers and investors at scale where they scroll. But real estate...Read More

How to Run Meta Ads for Perfume & Fragrance in the GCC

Posted on August 15, 2026 by Salman Gul

Nowhere on earth loves fragrance like the Gulf. Perfume is woven into GCC culture, daily ritual, hospitality, gifting, identity, and the region is one of the highest per-capita fragrance markets in the world, with oud and luxury scent at its...Read More

How to Run Meta Ads for Beauty & Cosmetics in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Beauty is Instagram's home turf, and Instagram's reach in the Gulf is the highest in the world. No category is more visual, more creator-driven, or more discovery-led than beauty and cosmetics, which makes Meta not just a channel for GCC...Read More

How to Run Meta Ads for Ecommerce in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Around eight in ten MENA consumers say they have bought a product they first discovered on social media, and in the GCC that discovery happens on Instagram and Facebook. This is the single most important fact about Meta for ecommerce:...Read More

How to Run Meta Ads for Every Major GCC Industry

Posted on August 15, 2026August 15, 2026 by Salman Gul

Meta Ads in the UAE, Saudi Arabia & GCC How to run Meta Ads for every major GCC industry Where Google captures the demand that exists, Meta creates the demand that does not. Instagram and Facebook reach in the Gulf...Read More

How to Run Google Ads for Transport & Logistics in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Logistics is a B2B business, and B2B changes everything about how Google Ads works. A freight forwarder, 3PL, shipping line or fleet operator is not selling an impulse purchase to a consumer; it is pursuing a business decision-maker who searches...Read More

How to Run Google Ads for Banking & Fintech in the GCC

Posted on August 15, 2026 by Salman Gul

Banking and fintech is where Google Ads is at its highest-stakes: the leads are among the most valuable of any industry, the clicks among the most expensive, and the advertising among the most tightly regulated. A single acquired customer, a...Read More

How to Run Google Ads for Restaurants & F&B in the GCC

Posted on August 15, 2026August 15, 2026 by Salman Gul

Few purchases are as immediate as choosing where to eat. Someone searches "restaurants near me", "best brunch Dubai" or "[cuisine] delivery" and acts within minutes, so restaurant and F&B marketing on Google is about being the obvious choice at the...Read More