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Salman Gul > Insights

Beauty & Personal Care Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

Pakistani beauty is the category where a local brand can beat an imported one on the merits — and most local brands never make the argument. Cosmetics imports, the usual proxy for market size, are forecast to rise from roughly...Read More

Consumer Electronics & Mobile Retail Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

In Pakistani electronics, authenticity has replaced price as the primary competitive battleground — and the most successful marketing mechanism in the category is not an ad at all. It is a delivery rider standing at the door while the customer...Read More

Fashion & Apparel Marketing in Pakistan: The Largest Online Category

Posted on August 29, 2026 by Salman Gul

Fashion and apparel is Pakistan's largest online category — roughly 28% of Daraz platform sales, and by some measures as much as 43% — and it is also the category most poorly served by imported ecommerce marketing playbooks. The reason...Read More

Ecommerce & D2C in Pakistan: Performance Marketing When COD Dominates

Posted on August 29, 2026 by Salman Gul

In most markets a conversion is revenue. In Pakistan it is a request for revenue that a customer can refuse at their front door. With cash on delivery still accounting for somewhere between 55% and 80% of ecommerce orders, and...Read More

Digital Marketing in Pakistan

Posted on August 29, 2026 by Salman Gul

Digital marketing by region Digital, ecommerce & performance marketing in Pakistan 117 million people online. 79.9 million social identities. A median age of 22. And an ecommerce market whose published size ranges from $4.7 billion to $12 billion depending on...Read More

GCC Esports Market Size 2026: The Data, and What It Actually Means

Posted on August 29, 2026 by Salman Gul

The GCC esports market was valued at roughly USD 25.1 million in 2025 and is forecast to reach USD 70.9 million by 2034, a CAGR of about 11.87%. That number surprises people, because it sits inside a Middle East gaming...Read More

Reddit for Reputation & Brand Monitoring in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Reddit is where people talk about your brand honestly, without a filter, whether you are listening or not, because its communities are built for candid, experience-based discussion, which makes it one of the most important places for any brand to...Read More

Reddit for AI Answer Visibility in the GCC

Reddit for AI Answer Visibility (GEO/AEO) in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

When someone asks ChatGPT, Perplexity or Google's AI Overviews for the best product, service or provider in a category, the answer is increasingly shaped by Reddit, because Reddit has become the single most-cited source across major AI answer engines, drawing...Read More

Reddit for Beauty & Fragrance in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Few categories have communities as deep, passionate and knowledgeable as beauty and fragrance on Reddit, where enthusiasts write detailed honest reviews, compare products and dupes, share routines, and dissect ingredients and notes in enormous, highly engaged communities, precisely because these...Read More

Reddit for Travel & Tourism in the GCC (2026)

Posted on August 16, 2026August 16, 2026 by Salman Gul

Travel is one of the most-researched categories on Reddit, where people ask whether a destination is worth visiting, which hotel or area to stay in, how to plan a trip and what is really worth doing, and read honest, unfiltered...Read More