When Krave Mart promised delivery in 10 to 15 minutes, the average basket was three items. That single observation explains why Pakistan's most celebrated quick-commerce company burned $85 million in eleven months and closed. Speed and basket size move in...Read More

Every one of the twenty most-sold used cars on Pakistan's largest automotive marketplace between May and August 2026 was a Toyota, a Suzuki or a Honda. Not most. All twenty. The Corolla appears across eight different model years and the...Read More

Pakistan built world-class payment rails and then discovered the hard part was never the technology. Raast has grown roughly 162 times since 2022, mobile apps now carry 78% of digital payments, and 92% of formal retail transactions run through digital...Read More

Pakistan has roughly one doctor per 1,000 people against a WHO reference of one per 600, and around 80% of specialists are concentrated in Karachi, Lahore and Islamabad. That single fact reframes what healthcare marketing is for in this country....Read More

Pakistani beauty is the category where a local brand can beat an imported one on the merits — and most local brands never make the argument. Cosmetics imports, the usual proxy for market size, are forecast to rise from roughly...Read More