Amazon and Walmart are forecast to capture 89% of all incremental retail media spending in 2026 — roughly $9.42 billion of the $10.53 billion in net-new investment. There are reportedly 277 retail media networks operating worldwide, and two of them...Read More

Clean rooms are sold as a technology purchase. They are actually a negotiation, and most brands discover too late that they arrived without anything worth trading. Consent management platforms and compliant identity resolution are now described as essential components of...Read More

Meta is a demand-creation engine that most advertisers measure as if it were a demand-capture channel, and that mismatch explains more underperformance than any targeting change. Search captures intent that already exists. Meta manufactures intent in people who were not...Read More

FTC enforcement has increased around influencer disclosures, and the brand is liable — not just the creator. That single fact should change how most US companies run creator programmes, because the standard arrangement treats disclosure as the creator's problem and...Read More

Every advertising platform reports on its own performance, using its own attribution, and each one claims the conversions it can see. Add the claims together and most companies find they sold considerably more than they actually sold. That arithmetic failure...Read More