Since January 2026 your European Meta audience has been two audiences, and your reporting cannot tell you the ratio. One cohort consented to full data sharing and is targeted behaviourally as before. The other opted for less personal data and...Read More

European retail media is usually benchmarked against Meta and Google. It should be benchmarked against an end-cap and a paper coupon. Marketers are reported to be funding retail media largely from existing shopper and trade budgets, replacing printed coupons and...Read More

When a data vendor tells you their list is GDPR-compliant, they have answered the wrong question. For electronic marketing the ePrivacy Directive operates as lex specialis — a more specific law taking precedence over the GDPR — and a valid...Read More

Under the Digital Markets Act, no finding of abuse is required and nobody has to be shown to have been harmed before the obligations bite. That single design choice separates it from every competition regime that preceded it, and it...Read More

If a platform automatically labels your AI-generated creative, that does not discharge your own disclosure obligation. The European Commission's guidance is explicit: platform-side labels may complement an operator's disclosure but cannot replace it. That single clarification catches a great many...Read More