Tag: ancillary revenue

Salman Gul > Insights > ancillary revenue
Ancillary Revenue and Airline Merchandising

Ancillary Revenue and Airline Merchandising (2026)

Posted on by Salman Gul
Ancillary revenue is the profit engine of the modern airline, and it is fundamentally a digital marketing and merchandising discipline. Globally, ancillaries hit a record US$157 billion in 2025 and now make up 15.7% of airline revenue, up from 9.1%...Read More
Airline Marketing in the GCC: The Retail-Airline Opportunity

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on by Salman Gul
The airline business is being rebuilt around one idea: stop selling seats, start retailing travel. Global airline ancillary revenue hit a record US$157 billion in 2025, now 15.7% of total airline revenue, up from 9.1% in 2016, and reaching as...Read More
Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More