Tag: ancillary revenue

Salman Gul > Insights > ancillary revenue

Ancillary Revenue and Airline Merchandising (2026)

Posted on by Salman Gul
Airline ancillary and other revenues are projected to reach about $145 billion in 2026, nearly 14% of all airline revenue, and for some carriers ancillaries now out-earn the flights themselves. But the real shift is not that airlines sell more...Read More

Airline Marketing in the GCC: The Retail-Airline Opportunity (2026)

Posted on by Salman Gul
The global airline ancillary market is worth around $164 billion in 2026, five airlines already earn more than half their total revenue from ancillaries rather than fares, and Saudi Arabia's Riyadh Air launched in 2026 with a more complete modern-retailing...Read More
Digital marketing for airlines in the GCC and Middle East, hub cover

Digital Marketing for Airlines in the GCC and Middle East: The Complete Guide

Posted on by Salman Gul
GCC & Middle East airline marketing Digital marketing for airlines in the GCC The playbook for Gulf carriers becoming retail airlines: direct booking, ancillary revenue, loyalty, distribution and demand-responsive performance marketing, built on real 2026 data and a decade of...Read More